Develop a detailed customer profile to isolate the characteristics of your target customers. The International Carwash Association Study of Consumer Car Washing Attitudes and Habits data can be used to develop a trade area profile that will outline the demographic characteristics best suited to the car wash model you have chosen. Tentative selection of a particular car wash site depends on considerations such as population density, growth trend, number of households, number of family and single households, average household income, whether or not the site is in a growth corridor and whether or not it is in or near a retail center. Use the interactive site evaluation tool that can help them expedite their search