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Every Season is Clean Car Season
Most of your customers do the bulk of their car washing in the spring or summer. What they don’t realize is that it’s just as important to make sure their cars are professionally cleaned throughout the entire year. Promoting the idea that “every season is clean car season” can help customers understand how seasonal changes can affect their car in different ways, and why a professional car wash is an affordable and effective way to help maintain the car’s value. This is a perfect promotion as we head into the fall season.
Specifics
Invite customers to attend seasonal workshops to learn how different weather and environmental conditions can affect their cars. These sessions should be held as the seasons change, in conjunction with package deals on fall/winter car care “tune-ups”. The informative sessions should focus on how your customers can take care of their cars at different times of the year. A sample session could be called “Why a Professional Car Wash is Essential for Removing Salt in the Winter”.
Host fun seasonal activities to attract customers to attend your workshops – for example, grill out during a fall event, or provide free hot chocolate/cookies at a winter event.
Invite local automotive reporters to share your seasonal car care tips in their columns. This is a great way to show your community why your car wash is the expert in town when it comes to Car Love.
Post signage copy: “Fall Pep Rally” or “Winter Car Care 101”
Place an ad in your local newspaper with the name of the workshop and the complimentary “seasonal” food offering.
Have a marketing tip or success story? Please send to info@carwash.org
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