With over 12,000 radio stations in the U.S. alone – it is everywhere! One of the greatest strengths of radio is that it is a mobile medium. Since it is fairly passive (doesn't require reading or looking), it is the perfect way to reach people during their drive time.
Based on The State of Car Love and Car Care in the United States study prepared for the International Carwash Association by the Ketchum Global Research Network, over one-third of Americans spend seven or more hours in their car a week. This is a great time to reach them with messages about the importance of car washing and car care.