Welcome to Did You Know, a newsletter exclusively for Car Care World Expo 2010 exhibitors. Car Care World Expo is the world’s largest car wash convention and trade show, drawing industry leaders, distributors and purchase decision makers from around the globe. Our goal is to make Car Care World Expo your organization’s best trade show and marketing opportunity of the year.

We thank you for reading this issue of Did You Know and look forward to your feedback on how we can improve this newsletter. If you have any feedback or suggestions, please email Danielle Garvey at dgarvey@carwash.org.

Newsletter Contents:

• Expo Success: A Mutual Commitment New
• Car Care World Expo 2010 Schedule New
• Car Care World Expo Registration
• Exhibitor Training Opportunities New
• Online Service Kit New

Expo Success: A Mutual Commitment
The International Carwash Association™ is committed to providing every exhibiting company with the opportunity and information they need to achieve our mutual objectives. Every exhibitor should know what they can expect to receive from show management, as well as what practices they should employ to be successful. These mutual commitments are outlined in the Car Care World Expo 2010 Exhibitor Expectations and Recommendations.

Car Care World Expo 2010 Schedule
The 2010 Expo schedule has been formatted to allow attendees to arrive in Las Vegas on Wednesday morning and depart Friday afternoon (just a two night stay), while still experiencing all that our event has to offer. We are also providing a new networking opportunity for attendees and exhibitors on Wednesday evening during the Opening Event,
which will include the International Carwash Association’s State of the Industry presentation.

Car Care World Expo Registration
Registration for Car Care World Expo 2010 will open in mid-January. The basic registration (trade show access only) will be reduced from the price in 2009 to only $89 for members and the deluxe registration (trade show, opening event, education and general session access) will be $279 for members. More information will be available after the first of the year.

Complimentary Expo Passes for exhibitor company booth personnel, distributors and customers, will again be available for all exhibiting companies in 2010. Each exhibiting company will receive one complimentary deluxe registration ($279 value) and two basic registrations for each 100 square feet of exhibit space purchased ($178 value per 100 square feet of exhibit space).

Exhibitor Training Opportunities
The International Carwash Association has expanded its exhibitor training opportunities for 2010, with an exceptional response from those who have participated. Nearly two dozen exhibitor leaders gathered in Chicago in October for a complimentary presentation from Doug MacLean, a trade show management expert specializing in helping companies maximize their trade show results. (Doug was recently featured in Inc. Magazine; view the
article How to Make the Most of Trade Shows).

The next opportunity to participate in a complimentary exhibitor training session will be on Thursday, January 28, 2010. Doug will hold an online presentation, Keys to Trade Show Success: Objectives and Measurement, which will focus on the creation and selection of objectives and specific show activities to help measure your success. Further details and registration information will be available at www.carwash.org after the first of the year.