Exhibitor Education Webinar Series Schedule
Presented by the International Carwash Association
- Attributes of Successful Booth Staffers
- Keeping the Audience in Mind: What Car Care World Expo Attendees Really Want
- All You Need to Know from Freeman
- Do It Yourself Pre-Show Training
- Getting the Most of your Car Care World Expo Experience
System Requirements
Attributes of Successful Exhibit Booth Staffers
(Part 1 in a 5 part series)
Date: October 22, 2008
Speaker: Doug MacLean
Length: 1 hour
About the Webinar
What makes a good exhibit booth staffer? It’s more than job title or previous show experience. The best staffers bring personal attributes that outweigh typical qualifications.
With more than 25 years of experience in evaluating, selecting and training exhibit staffers, Doug MacLean will provide insights that will help you select the best people to represent your company at your next trade show. By attending this Webinar, you’ll discover new methods for identifying staffers, a detailed checklist to evaluate your potential staffers and the opportunity to get your specific questions answered.
Make the most of your trade show investments by selecting the right staff to represent your company.
About the Speaker
Doug MacLean is an acknowledged leader in the field of trade show marketing. He has worked with hundreds of companies at more than 550 trade shows worldwide over the past 25 years, focusing his efforts on helping exhibit staffers succeed in presenting product information and helping to create measurable results. He is a regular speaker and workshop leader at industry meetings, and has been published in a variety of trade show industry magazines.
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Session Recording Please note that the archive recording is in windows media video and will take approximately 30 seconds to begin playing.
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Keeping the Audience in Mind: What Car Care World Expo Attendees Really Want
(Part 2 in a 5 part series)
Date: December 10, 2008
Speaker: Doug MacLean
About the Webinar: Your trade show results are sure to improve if you understand the point of view of an attendee. Using research from Car Care World Expo, as well as information gathered at hundreds of national and regional trade shows, Webinar leader Doug MacLean will give you insights, tips and ideas that will help you develop look of your exhibit, and the content and delivery of your product message.
About the Speaker
Doug MacLean is an acknowledged leader in the field of trade show marketing. He has worked with hundreds of companies at more than 550 trade shows worldwide over the past 25 years, focusing his efforts on helping exhibit staffers succeed in presenting product information and helping to create measurable results. He is a regular speaker and workshop leader at industry meetings, and has been published in a variety of trade show industry magazines.
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All You Need to Know from Freeman
(Part 3 in a 5 part series)
Date: January 14, 2009
Speakers: Dave Dolan, Chuck McGee
About the Webinar: Join us for a webinar in which representatives from Freeman will discuss effective ways you can save money in booth freight and machinery. In addition, this webinar will include tips on labeling freight, cost savings on target time shipments and will include a questions and answer opportunity. Attending this webinar will save your company money and time, so don't miss it!
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Do It Yourself Pre-Show Training
(Part 4 of a 5 part series)
Date: February 18, 2009, 12:00 PM CT
Speaker: Doug MacLean
About the Webinar: This webinar will focus on how you can organize and deliver results-oriented training for your staffers prior to Car Care World Expo. You’ll learn how to determine training goals, how to best prepare your people for this challenging retail sales environment, and implement ways to improve the effectiveness of even the most experienced people.
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Getting the Most of your Car Care World Expo Experience
(Part 5 of a 5 part series)
Date: March 18, 2009, 12:00 PM CT
Speaker: Doug MacLean
About the Webinar: This webinar will focus on plans you can make before the show that will help you better succeed at the show. Pre-show plans include improved information gathering, better involved and motivated staffers, and more. Further ideas will be discussed so you can learn more about how to make at-show improvements as well - all leading to better and more measurable show results.
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System Requirements
The International Carwash Association Webinar series requires a computer with Internet access.
PC-based attendees:
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees:
Required: Mac OS® X 10.3.9 (Panther®) or newer